Genome
Creating an intuitive web interface and branding for a state-of-the-art DNA sequencing and personalized health insights portal.
Engineering remarkable digital performance metrics.
Genome BioLabs simplifies the interpretation of genetic sequencing data. We conducted deep user research with biologists, geneticists, and clinical patients to design an identity and digital portal that makes complex genome maps readable, secure, and actionable.
The Challenge
Bioinformatic data is notoriously difficult to visualize. Clinical reports are often hundreds of pages long and packed with scientific jargon, making it hard for patients to understand their personalized health insights.
Our Solution
We designed a modular genetic report viewer using interactive sunburst diagrams and gene-track mapping. Combining this with a warm, trust-oriented visual identity helped bridge the gap between scientific precision and consumer accessibility.
Design & technical highlights.
Gene-Track Map
An interactive timeline of chromosome pairs, highlighting critical health variants.
Modular Bio-Reports
Print-optimized, collapsible sections detailing dietary, wellness, and medical predispositions.
"Their research-driven approach changed how our patients interact with their genetic profiles. The new reports are incredibly clear."
Dr. Elena Rostova
Chief Scientific Officer, Genome BioLabs
