Hotto
A rich sensory brand experience and online ordering system for an artisanal ramen establishment, focusing on fluid animations.
Engineering remarkable digital performance metrics.
Hotto brings traditional Japanese culinary crafts into the digital era. We designed an immersive scrolling website that utilizes rich food photography, SVG liquid-reveal animations, and a seamless checkout experience that highlights their premium ingredients.
The Challenge
Restaurant websites are usually dry, relying on static PDF menus. The challenge was to deliver a digital experience that evokes the warmth, textures, and premium ingredients of artisan ramen, while making ordering fast and responsive.
Our Solution
We built a web experience using parallax scroll triggers, macro photography grids, and custom checkout drawers. Every ingredient added to the bowl is accompanied by a micro-animation, turning menu selection into an interactive culinary journey.
Design & technical highlights.
Interactive Bowl Customizer
Visually add broth, noodle texture, and toppings with real-time styling updates.
Sensory Scroll Transitions
Liquid mask transitions that reveal steam and bubbling broths behind text.
"The bowl builder is not just functional; it's a marketing tool. Our customers love custom ordering now."
Chef Kenji Sato
Owner, Hotto Ramen
